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Category: Operations

Tesla’s U-turn again

Tesla is making it harder to order the 35K Model 3 vehicles. I have argued that such a low price should not have pursued by closing showrooms, in the first place. Shutting showrooms for 35K cars makes it appear as if Tesla needs those less loyal, price-sensitive customers at the cost of diluting the high-service expectation that its top-line customers have.

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Tesla Scales Back

A post about Tesla’s decision to cut more than 3,000 jobs and scale back on showrooms. Tesla needs showrooms, but not for the often-quoted reason. I argue that after this decision, Tesla should focus on its most-valued customers by improving on their product service bundle.

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