An Amazon worker at Chattanooga, Tenn., fulfillment center in August. Photo Credit: Doug Strickland/Associated Press A fascinating article by Laura Stevens on WSJ (Subscription required) talks about how Amazon sets its third-party “deal of the day”. The first compelling fact that stood out from the article was the scale of revenues generated by third-party sellers on Amazon. A graph of the total gross merchandise volume (GMV) sold by Amazon, shows that in the recent years, the third-party share of Amazon revenues have increased from 50% to about 70% (even as Amazon’s revenues have exploded). How are these deals evaluated and picked by Amazon? Amazon’s deal of the day selections hinge on two important factors—whether it thinks an item will be…
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Online Sales in China exceeded USD 366B in 2016, almost comparable to e-commerce sales in the United States (360B in 2016). Note that online retail is “only” about 8.5% of the overall retail market in the United States. According to Fortune Magazine, Amazon was 34% of the US e-commerce market. However, China is an entirely different story. Amazon barely makes an appearance among the big e-commerce contenders. Taobao – an e-Bay like electronic market place owned by Alibaba commands a lion’s share of the China e-commerce market. Perhaps, even more, impressive is the scale of vertical integration of mobile payment systems with their corresponding e-commerce websites. For instance, the largest third-party payment system, Alipay, the mobile payment arm of Alibaba, has…
Leave a CommentThrough the Seattle Times, here is a clip on the history of Amazon Prime. Below, I discuss two points on scaling Prime services. Two Points on Scaling: Scaling Volume: Prime was clearly a way to scale revenues through the volume of transactions, even at a huge setup cost, by introducing a subscription plan. An issue with scaling revenues this way is the stickiness of prices. It took a whole nine years for Amazon to go from $79 to a more profitable fee of $99. (I thought they would be raised to $108 at $9 a month – closer to NetFlix rates – but the fees were stickier than I had thought). Scaling Speed: It is much harder to scale on…
Leave a CommentHere is the previous post on Amazon Key, which begins services on Nov 8 in about 37 cities. Many are skeptical about the usefulness or the need for the service. For instance, here is “I’m not ready for Amazon Key” on CNBC, and a dramatic narration (“I’d rather have porch pirates steal my sponges than let Amazon in my house“) of the trust-in-service path point that I made in my previous post on Amazon Key. Here is a Statista chart capturing the results of a poll: “How comfortable do you feel about guest access via smart locks?” (source: in the chart). Here is another chart through Morning Consult that gives some additional information on reception to the idea based on…
Leave a CommentIn 2014, Tech Crunch reported Amazon filing a patent for “Anticipatory Shipping”, i.e., getting the package ready for shipping even before a customer orders the package. The coverage on this issue has been minimal. Today, through a student (ht: PB), here is an article on Economist (subscription required) about German firm Otto using AI and machine-learning to purchase 200,000 items a month from third-party suppliers without any human intervention. The orders are made purely based on machine learning on 3 billion prior transactions and a variety of variables (weather, etc.). Two important factors stood out from the article. Customers are less likely to return if the product arrived within two days. Pre-shipping helps eliminate risks due to shipping delays. (There…
Leave a CommentThe Amazon Cloud Cam and compatible locks. Photo Credit: Becca Farsace / The Verge Amazon has just released Amazon Key to Amazon Prime members. (I am not an Amazon affiliate, i.e., I derive no financial interest from the link). Amazon Key is a product-service bundle that includes buying an indoor security camera, and a compatible (electronic) smart lock on your door (totaling $250). Hardware is not dead yet. See detailed coverage at Verge. How does the Amazon Key delivery work? Amazon authorizes the delivery, then turns on the security camera, and unlocks the customer’s door. The customer will get a confirmation (via email/text) that his or her package was delivered. Customers can watch the delivery live or later through a recorded…
Leave a CommentWall Street Journal reports that Amazon has signed contracts with Apartment building owners and managers in order to install 850,000 locker units in apartment complexes. One of the challenges that remain in last-mile deliveries is “matching” delivery times with guaranteed time windows. Say, you need a delivery to be made between 1-3 pm on Tuesday. It is hard for a firm (i.e., expensive to accomplish, not mathematically hard) to make sure that the delivery occurs exactly in that window. Having some select products in stock at lockers in apartment complexes will address some of the “matching” problems. This is effectively like the consignment model in the medical devices industry. The devices are physically held at hospitals, but owned by device companies…
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