Skip to content →

Tag: AR: Augmented Reality

Spectacles: The Landscape has Changed

Spectacles are back again. Earlier this year on this blog, I wrote about Snap’s disastrous over-commitment into Spectacles inventories, and subsequent difficulties in selling the items, as thousands of inventories piled up.   I argued that their sales figures were in fact not terrible in comparison to the first generation iPods, but it was the capital expenditure on inventories that crippled Snap’s venture into hardware. So, after Snap is back again with Spectacles 2.  I cannot really figure that if the new designs of Version 2 are any better, but Snap definitely seems to be making some better operations and retail decisions. Here is coverage from Verge: Both the Veronica and Nico styles are available starting today (ed: Sept 5,…

Leave a Comment