Wired Magazine reports that San Francisco is planning to adjust parking spot prices based on demand, essentially moving to dynamic pricing of parking spots. Note that SF has been experimenting with the dynamic pricing of spots already. This proposal by San Francisco Municipal Transportation Agency (SFMTA) — which has not been voted by the City Council yet — expands the dynamic pricing spots from the current 7000 meters to 28,000 meters. I’ll make 4 salient points about the issue: (a) Success depends on operational transparency, (b) Roads utilization, not spots, is the main source of congestion, (c) Dynamic pricing may not improve utilization, and (d) Dynamic pricing may hurt consumer welfare. (In fact, I will discuss research evidence that SFPark…
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The Hudsucker Proxy is my second favorite Coen brothers movie on rewatchability.1 Within their oeuvre, The Hudsucker Proxy is closest to capturing the humor in American manufacturing/business culture (exceeded only by William H. Macy’s exasperated car salesman role in Fargo). While talking about Dynamic pricing in class, I typically refer to the funny story in Hudsucker Proxy, which has a retailer (ostensibly, all retailers) adjusting the price of HulaHoops in the light of the increased demand. Here is the embedded video from the movie that shows the design of the product, progression into the production process, and testing, leading to its retail sales — the lifecycle of hope, demise, and rebirth of a product. The movie also features Jennifer Jason…
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