Mukesh Ambani’s Jio, launched in 2016, with its aggressively underpriced service has risen to meet the increasing appetite of massive internet consumption in rural and suburban India. Jio is the Amazon of India, dominating the internet market and also making massive inroads into the granular retail market. Competitors in hushed tones are wary of Jio’s size and dominance, but customers absolutely can’t do without it due to price and convenience. Personally speaking, Jio absolutely transformed my travel experience in India.
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