Snap’s adventurous foray into the hardware market continues. Cheddar and then Verge reported that Snap is busy working on Version 2 of Spectacles. Here is Alex Heath from Cheddar: But Snap won’t stop with version two of Spectacles. The company has also begun work on a more ambitious, third generation of Spectacles with a new design and two cameras, the people said. Snap has prototyped an aluminum design with more circular lens frames and two cameras that would allow for 3D-like depth effects in videos. Snap has additionally considered including a built-in GPS and a leather case, as well as a potential price tag of around $300, which would be more than double the current $130 cost for Spectacles. Snap…
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I received an email note from a student in the Forecasting class (thanks: HT) about excess inventories of Snap Spectacles. The article on Information (subscription required) mentions that only (slightly more than) 150,000 units were sold and hundreds of thousands of unsold units sitting in warehouses. Snap contends that the sales exceeded their own expectations, but clearly the pre-sales expectations were high (as documented here and here). A lot of coverage was brimming with snark (some of it from the very folks who were excited about the product), and ex-post analysis of how bad the product is. I am no fan of Snap. However, I wanted to highlight a few points while providing a back-of-the-envelope framework to think about the…
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