Japanese automakers are heading towards 40% of the US market share based on reporting by WSJ and Nikkei Asia Review. Given the information, it seems reasonable to ask why US automakers do not do so well in the Japanese market. Alana Semuels, who does excellent reporting on business and society in the Atlantic Magazine, asks precisely that question: Why Aren’t U.S. Cars Popular in Japan? It is not due to tariffs. She finds that one possible reason is the high Quality of Service at Japanese dealerships which focus on Customer Lifetime Value (CLV) (providing services such as free servicing, pick up and return services, and individual attention, etc.) and the low investment of US Auto companies in dealership service networks in…
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