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Tag: Servicization

Apple: A Services Company

Even in this uncertain climate, some supply chains are doing well. Apple going by their 2020 Q1 reports has got some positive news to share. I wrote last year on the blog, while discussing Peak iPhone, that iPhone as a product is maturing and argued that, Apple will soon pivot to become a services company. More evidence is now in.

I revisit the thesis in this post. Apple earned a record $12.7 billion in services revenue during the first quarter of its fiscal year — a year-over-year increase of roughly 17%, growing faster than the rest. Add to this information, the margins are higher than every segment, with margins exceeding 65% in services — Apple will increasingly focus on services going forward.

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