In light of the recent conflicts, India has made a move to ban TikTok and Wechat and 57 other apps, made by firms that are all based in China. This ban is a big loss for ByteDance, as TikTok had surprisingly “cracked” the challenging mobile market in India. I explain the appeal of Tiktok in India. The issue with the Indian market typifies that challenges that face Chinese Internet firms that seek to go global.
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